What is an advantage of using gradual tanners over instant tanners?

Gradual tanners are designed to build up a tan slowly over several applications, which allows individuals more control over how deep or light the tan becomes. This gradual process means users can tailor the color to their preferred level by adjusting the frequency and amount of application. As a result, this option is particularly advantageous for those who may have lighter skin tones or who prefer a more subtle effect, making it easier to achieve a natural-looking tan.

The other options relate to different aspects of tanning products. While gradual tanners may sometimes be competitively priced, this isn't universally true, and other factors can affect cost. Instant tanners, by definition, provide immediate results, which can be desirable for some but lack the controlled build-up that gradual tanners offer. Lastly, while the longevity of the tan can vary based on the product, gradual tanners do not necessarily last longer without fading compared to others and often require consistent maintenance to maintain the desired shade.